FourthRev

Welcome to this info session for the LSE Digital Marketing Strategy and Analytics Career Accelerator, delivered by FourthRev in collaboration with The London School of Economics and Political Science.

In this session, Dani van Rijswijck is joined by Jill Murray, Fernanda Aventurato, and Maiyo Febi to explore what it takes to build a successful digital marketing career in a fast-changing, AI-influenced market.

📌 *Applications for the next cohort close soon. Limited spots available!*

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*Take the next step:*
📄 *Download a brochure:* https://onlinecareeraccelerators.lse.ac.uk/lse-digital-marketing-career-accelerator

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Timestamps:
00:00 Welcome and session overview
01:43 Today’s agenda and audience poll
02:19 Meet the panel
04:51 Digital marketing trends and why AI matters now
05:43 What employers are looking for in marketing talent
08:35 Why Fernanda chose to upskill in digital marketing
10:05 Programme structure and 6-month journey
12:56 Career coaching and learner support
15:59 Common challenges marketers face
18:03 What makes the learning experience transformative
20:08 The Employer Project explained
21:13 What employers want from project work
24:51 How the Employer Project builds confidence
27:00 Career coaching, milestones, and outcomes
28:33 How coaching can reshape career direction
32:13 Fernanda’s journey across two Career Accelerators
35:34 What changed in Fernanda’s role after the programme
37:12 CIM recognition and why it matters
38:15 How employers view certifications like CIM
40:50 Special enrolment benefit, funded CIM membership
42:56 Next steps, eligibility, and payment options
44:34 Live Q&A begins
44:47 What makes this course different from others
48:54 Why real-world project experience helps you stand out
50:38 One-to-one vs group coaching, and common blockers
53:52 Workload, time commitment, and flexibility
55:17 Online delivery, global access, and programme cost
56:50 Final thank you and close

Career Accelerator Info Session | LSE Digital Marketing

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