Factory Berlin

Discover human-centric approaches to building a successful startup product.

There’s nothing more important to a startup's success than the experience it provides for its user from start to finish. In the process of building a business, it’s easy to lose track of the experience of the customers themselves - especially as an early-stage founder.

The human-first approach to product design, otherwise known as UX or user experience, offers methods for founders to follow the step-by-step experience of the user’s journey, eliminate pain points, and make impactful companies.

For this Masterclass, Laura Mueller (Head of UX/UI at Henkel) will teach us about UX and how to use it to help users navigate products and keep using them again and again.

We’ll be learning:
- What is good UX?
- What is the difference between UX and UI?
- Getting the user-centric mindset
- Easy validation methods of your product
- The power of branding

This event was recorded live at Factory Berlin Görlitzer Park.

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About the Speaker
Laura Mueller, Head of UX at Henkel

From the beginning of her career UX has been the true passion of Laura Mueller. She is currently leading the first UX/UI team for Henkel globally across locations in Germany, India and China. She makes sure that the motivation behind building new products and user needs align.

Her team creates meaningful digital products combining user needs, business models and branding.

She worked for leading digital and branding agencies before diving deeper into the field of business and innovation. Inventing new digital products is part of her DNA.

In her spare time, she coaches startup founders on digital product strategy and UX, helps students enter the UX world by mentoring them, and blogs about UX-related topics.

UX to Boost your Startup: Masterclass with Laura Mueller (Henkel)

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