Alex Hormozi’s New Playbook: Entrepreneurship in the Age of AI

**Alex Hormozi x Amjad Masad: Building in the Age of AI Agents** Alex Hormozi sits down with Replit CEO Amjad Masad for an unfiltered conversation about business fundamentals, mental resilience, and building software in the age of AI. From CAC/LTV economics to autonomous coding agents, this is a masterclass in first-principles thinking for founders. **What You'll Learn:** - Mental toughness frameworks: the difference between fortitude and resilience - The $100M money model: how to eliminate burn rate and build capital-efficient businesses - CAC optimization strategies that drove Hormozi's gym empire - Why vertical SaaS is facing an existential crisis - How AI agents are transforming software creation - The real breakthrough in AI: from information systems to action systems - Why Replit Agent 3 changes everything for non-technical founders **Key Topics Covered:** **Business Fundamentals** - Why there are no rules for entrepreneurs - The only CAC/LTV math that matters: get customers to pay for the next customer - Drive CAC as low as possible, drive LTV so high you can outspend everyone - Case study: How float tanks achieved negative customer acquisition costs - The counterintuitive power of adding friction to increase conversion - The "down sell" strategy that crushed churn and created the 2nd highest LTV customers **Mental Frameworks** - Mental toughness vs mental fortitude vs resilience: the 3-part model - Emotional regulation without behavioral change **AI & The Future** - Why AI learns the same way humans do: reinforcement learning explained - From information systems to action systems: the next paradigm - Why reinforcement learning from the real world creates good agents **Replit Agent Deep Dive** - Hormozi's 30 hours building with Replit: from fragile to production-ready - Why other AI coding tools are toys compared to complete feature sets - Real customer stories: $5M VC CFO got to revenue, $200K in 6 months **Industry Shifts** - The innovators dilemma: AI companies born and disrupted rapidly - Multi-agent future: specialized sub-agents working together **Live Funnel Audit** - Hormozi analyzes acquisition strategies in real-time - Moving customers through the funnel: the watermelon analogy - Scaling from initial revenue to $1M+ in profitable ad spend **About the Guests:** Alex Hormozi is a serial entrepreneur and investor known for scaling Gym Launch to $100M+ and author of "$100M Offers" and "$100M Leads." Amjad Masad is the founder and CEO of Replit, building the platform that lets anyone create production-ready software using natural language.